AMD is reportedly stepping back from directly competing with Nvidia in the pursuit of the flagship consumer GPU. As the company continues on its quest to gain more market share overall, it believes that scale is the answer and not having the outright fastest card on the market.That’s according to Jack Huynh, AMD’s senior vice president, who spoke with Tom’s Hardware at IFA 2024. With rumors regarding the upcoming RX-8000 series of AMD GPUs potentially dropping flagship models (which AMD hasn’t officially confirmed), Huynh was pressed to comment on the company’s long-term strategy for consumers and how it might differ to that of Nvidia. The answer seems to be something similar to what AMD attempted five years ago–surrendering the flagship fight to Nvidia while attempting to gain market sha…
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